Dadascope Communications

Business Development & Integrated Marketing

January 2019 - August 2019

CLIENTS INCLUDE:

PUBLIC MEDIA GROUP, SWIFT NAVIGATION, NUMI ORGANIC TEA

 

• Create brand positioning and communications strategies
• Direct and manage all creative and website development
• Manage communications, interactions and relationships with all business development opportunities; identify new business opportunities across all outlets of communication with prospects and clients
• Execute clear and prompt internal communication of status, potential RFP pipeline, and prospect needs
• Internal marketing of Dadascope agency/brand across channels, both inbound & outbound
• Development of content strategy, mix and calendar across channels by developing both written and visual content that is unique to the agency & brand - encouraging internal staff members to participate in the creation of high-quality content pieces
• Appropriately push the agency's branded and thought leadership content through social media, paid media and digital platforms to the Dadascope content hub
• Flawlessly manage community engagement and response across all channels
• Pitch, prepare, direct and implement digital marketing and media campaigns when appropriate to communications & media strategy
• Drive growth across digital and social platforms by developing paid media strategies, leading A/B and multivariate testing, tracking results and analyzing the data to continually improve success of campaigns
• Oversee, seek and recommend both partnership and influencer opportunities with brands and individuals. Execute creative thought leadership that drives brand awareness through these partnerships


MB. Marketing & Media

Freelance Digital, Media & Communications Strategist

December 2017 - Present

Clients Include:

Public Media Group, Alvarado Street Bakery, Batch 64, Condor Valley, Amex, Marriott, Ritz-Carlton, Starwood Preferred Group, Corros, Tahoe Donner Association

 

DIGITAL MARKETING, CONTENT, & SOCIAL STRATEGY
• Produce strategic marketing & communications plans that benefit the client partner. Articulate an authentic marketing message that resonates deeply with the client, their goals/objectives and target audience
• Consult on how to build & manage a strong social media presence across channels & direct programs to improve social media reputation & recognition; coordinate the implementation of all efforts with communication teams through leadership, education & direction in a socially responsible manner
• Create and implement omnichannel digital marketing strategies on various ad & social platforms to create brand awareness, leads, conversions and generate positive ROI for clients
• Content production and copywriting, understanding of SEO best practices, keywords & content indexing
• Participate in thought leadership to identify, create and deliver campaigns that generate lift in target markets with integrity
• Monitor industry leading indicators to create innovative campaigns that capitalize on emerging trends and undertake continuous analysis of client’s competitive environment
• Conceptualize, develop & help maintain client websites and digital presence within budget


DIGITAL PRODUCT DEVELOPMENT
• Work with cross-functional teams to recommend and build new products and modify existing products to perpetually delight the end user
• Conduct product and market research, user testing, and provide feedback and iterations to help integrated teams prepare for launch and go-to-market
•Execute new digital product development projects and programs with multiple stakeholders and participate in day-to-day product development activities across design, development, deployment, stakeholder communication, technology vendor management and delivery


Cog1

Director of Digital Marketing/Sr. Account Director

August 2015 - October 2018

Clients Include:

The Marines, Siemens, HP, Launch Forth, IREI, Bogle Winery, Fisher Investments, Hack Reactor, Inxeption, Posca Pens

 

 

• Direct a complete agency team in the creation and implementation of unique global cross-channel marketing strategies/stories/campaigns and build upon current client strategies within the digital arena to drive brand awareness, engagement, brand loyalty & conversions including social media/communication strategy and execution for small businesses and Fortune 100 brands
• Manage an international engineering team of 15 direct reports responsible for software development projects from inception through completion using an agile workflow
• Develop strong, trusting relationships between clients & partners, provide leadership & direction to agency teams during strategy, ideation, and execution of go-to-market campaigns
• Execute market research, analyze data, extract meaningful consumer insights and construct strategic frameworks and steps forward with a data-driven marketing plan
• Develop goals, deliverables, schedules and budgets for each project and execute on-time and within budget. Ensure QA standards are met and feedback is addressed promptly and appropriately
• Actively pursue business development and identify possible new revenue sources amongst current clients and prospects
• Negotiate statements of work and contracts
• Copywriting, creative & technical
• Develop and execute omnichannel & programmatic media strategies and buys, including SEO & SEM that drives traffic, leads and ROI for clients.


Kitty Andrews Millinery

CEO/Creative Director

September 2008 - July 2015

Clients & Collaborations include:

John Varvatos, Lady Gaga, Anthropologie, URBN, Samantha Sleeper, Enchanted Atelier, Bergdorf Goodman, and the Royal Wedding of Princess Kate & Prince William

 

 

• Create brand positioning and communications strategies
• Direct and manage all creative and website development
• Manage communications, interactions and relationships with all business development opportunities; identify new business opportunities across all outlets of communication with prospects and clients
• Execute clear and prompt internal communication of status, potential RFP pipeline, and prospect needs
• Internal marketing of Dadascope agency/brand across channels, both inbound & outbound
• Development of content strategy, mix and calendar across channels by developing both written and visual content that is unique to the agency & brand - encouraging internal staff members to participate in the creation of high-quality content pieces
• Appropriately push the agency's branded and thought leadership content through social media, paid media and digital platforms to the Dadascope content hub
• Flawlessly manage community engagement and response across all channels
• Pitch, prepare, direct and implement digital marketing and media campaigns when appropriate to communications & media strategy
• Drive growth across digital and social platforms by developing paid media strategies, leading A/B and multivariate testing, tracking results and analyzing the data to continually improve success of campaigns
• Oversee, seek and recommend both partnership and influencer opportunities with brands and individuals. Execute creative thought leadership that drives brand awareness through these partnerships


Goldman, Sachs & Co. 

Sr. Analyst/Sr. Account Director

April 2004 - August 2008

 

 

• Served as lead liaison to eight offices providing coordination, training, and support to client analysts, new associates and investment professionals while acting as team leader to a cross-functional team spanning 5 offices
• Managed account documentation, account opening & funding procedures, client relationship management, Private Wealth Management (PWM) business structure, investment manager selection, database management and technical issues while gathering, reconciling and reporting operational analytics and sales data
• As the original Account Opening Specialist, expanded the position into a 50 member team nationwide, opening accounts and creating asset allocation plans more adeptly and at greater capacity
• Responsible for the effective, efficient and compliant execution of all complex operations activities including the entering of client orders and acceptance and disbursement of clients’ multi-million dollar funds and securities
• Beta-tested and participated in the development of multiple system platforms, while assisting in their rollout to PWM offices
• Served as an active member of committees inventing high quality solutions and participating in ways to improve quality and efficiency among the client services teams
• Worked with demanding situations in a highly visible, autonomous position while staying organized, proactive, enthusiastic and self-motivated
• Developed a comprehensive knowledge and understanding of investment products and asset management processes


kate spade

Assistant General Manager/Operations Manager

February 2002 - January 2004

 

 

• Managed Grant Avenue store with ten employees and over $1 million in annual sales, controlling over $2 million in inventory
• Served as the central contact for all client service and employee management, recruitment, training, and inspiration
• Improved sales and efficiency, providing creative solutions for store-level and corporate-level sales management
• Consulted on new website development, strategy & execution of multi-million dollar eCommerce & digital retail presence
• Communicated business trends in daily, weekly, and monthly reports to corporate offices and store employees
• Collaborated with central corporate teams to create promotional strategies and merchandise plans, coordinating their execution
• Visually merchandised boutique floor & windows; worked with central corporate teams on standard visual plans and schematics
• Coordinated semi-annual store inventory maintaining a less than 0.5% gap