Dadascope Communications

Business Development & Integrated Marketing

January 2019 - Present

 

Clients Include: Public Media Group, Swift Navigation, Numi Organic tea

• Create brand positioning and communications strategies that drive impact

• Direct and manage all creative and website development

• Manage communications, interactions and relationships with all business development opportunities; identify new business opportunities across all outlets of communication with prospects and clients

• Execute clear and prompt internal communication of status, potential RFP pipeline, and prospect needs

• Internal marketing of Dadascope agency/brand across channels, both inbound & outbound

• Development of content strategy, mix and calendar across channels by developing both written and visual content that is unique to the agency & brand - encouraging internal staff members to participate in the creation of high-quality content pieces

• Write and edit published articles

• Appropriately push the agency's branded and thought leadership content through social media, paid media and digital platforms to the Dadascope content hub

• Flawlessly manage community engagement and response across all channels

• Pitch, prepare, direct and implement digital marketing and media campaigns when appropriate to communications & media strategy

• Drive growth across digital and social platforms by developing paid media strategies, leading A/B and multivariate testing, tracking results and analyzing the data to continually improve success of campaigns

• Oversee, seek and recommend both partnership and influencer opportunities with brands and individuals. Execute creative thought leadership that drives brand awareness through these partnership


MB. Marketing & Media

Freelance Digital, Media & Communications Strategist

December 2017 - Present

Clients Include:  Amex, Marriott, Ritz-Carlton, Starwood Preferred Group, Tahoe Donner, Law Offices of Claire Cochran, The Cast NYC, At The Break Podcast, Phenomenon

• Produce strategic marketing and communications plans that benefit the client partner. Articulate an authentic marketing message that resonates deeply with the client and their goals/users/consumers

• Consult on how to build & manage a strong social media presence across channels & direct programs to improve social media engagement, reputation & recognition; coordinate the implementation of all efforts with communication teams through leadership, education and direction in a socially responsible manner

• Create and implement omnichannel digital marketing media & programmatic buys on various platforms - Google Ads, Facebook Business/Ads Manager, StackAdapt, SMS. Strong relationships with Advertiser & Publisher programmatic DSPs to create leads, conversions and positive ROI/ROAS for clients

• Content production and copywriting, understanding of SEO best practices, keywords & content indexing

• SEM: Campaign creation, execution and optimization

• Digital Producer: Coordinate, supervise and plan agile development projects including creation of digital media, website design & development and advanced development architecture production

• Participate in thought leadership with clients to identify, create and deliver on thought leadership campaigns to generate lift in target markets with integrity

• Create internal team communications processes and consult on best practices

• Monitor industry leading indicators to create innovative campaigns that capitalize on emerging trends

• Undertake continuous analysis of client’s competitive environment and industry trends

• Continuous SEO analysis

• Conceptualize, develop, & help maintain client websites and digital presence within budget


Cog1

Director of Digital Marketing/Sr. Account Director

August 2015 - October 2018

 

Clients Include: The Marines, Siemens, HP, Launch Forth, IREI, Bogle Winery, Fisher Investments, Hack Reactor, Inxeption, Posca Pens

• Direct a complete agency team in the creation and implementation of unique global cross-channel marketing strategies/stories/campaigns and build upon current client strategies within the digital arena to drive brand awareness, engagement, brand loyalty & conversions including social media/communication strategy and execution for small businesses and Fortune 100 brands

• Manage an international engineering team of 15 direct reports responsible for software development projects from inception through completion using an agile workflow

• Develop strong, trusting relationships between clients & partners, provide leadership & direction to agency teams during strategy, ideation, and execution of go-to-market campaigns

• Conduct market research & data analysis to extract meaningful consumer insights. Construct strategic frameworks and steps forward with a data-driven marketing, brand and communications roadmap

• Develop goals, deliverables, schedules and budgets for each  project and execute on-time and within budget. Ensure QA standards are met and feedback is addressed promptly and appropriately

• Actively pursue business development and identify possible new revenue sources amongst current clients and prospects

• Negotiate statements of work and contracts

• Copywriting, creative & technical

• Develop and execute omnichannel & programmatic media strategies and buys, including SEO & SEM that drives traffic, leads and ROI/ROAS for clients


Kitty Andrews Millinery

CEO/Creative Director

September 2008 - July 2015

 

Clients & Collaborations include: John Varvatos, Lady Gaga, Anthropologie, URBN, Samantha Sleeper, Enchanted Atelier, Bergdorf Goodman, and the Royal Wedding

• Key decision maker and accountable for all company operations. Led a 4 person team in forming seasonal hat design concepts/collections/stories while physically executing and bringing them to life; procured all materials and constructed all hats with my team by hand based on bespoke & wholesale orders

 • Produced highly customized eCommerce website and designed online/print ads in order to generate brand awareness, drive traffic and create loyalty amongst existing clients and prospects. Brought to life digital marketing & eCommerce strategies; carried through with their implementation & management

• Conceptualized, crafted and coordinated all social media activities, organic & paid, resulting in active follower engagement & conversions

• Led all communication and PR efforts, ensuring high brand reputation & standards were upheld. Worked with PR firms and advertising agencies while communicating with traditional media outlets; featured in multiple high fashion magazines such as Vogue, Nylon, & Martha Stewart Weddings

• Retail & showroom management, personnel management, training, and reporting

• Developed brand proposition and successfully launched the brand in multiple global markets including Europe and Asia

• Produced multiple fashion shows, events and photoshoots around the world


Goldman, Sachs & Co. 

Sr. Analyst/Sr. Account Director

April 2004 - August 2008

 

• Served as lead liaison to eight offices providing coordination, training, and support to client analysts, new associates and investment professionals while acting as team leader to a cross-functional team spanning 5 offices

• Managed account documentation, account opening & funding procedures, client relationship management, Private Wealth Management (PWM) business structure, investment manager selection, database management and technical issues while gathering, reconciling and reporting operational analytics and sales data

• As the original Account Opening Specialist, expanded the position into a 50 member team nationwide, opening accounts and creating asset allocation plans more adeptly and at greater capacity

• Responsible for the effective, efficient and compliant execution of all complex operations activities including the entering of client orders and acceptance and disbursement of clients’ multi-million dollar funds and securities

• Beta-tested and participated in the development of multiple system platforms, while assisting in their rollout to PWM offices

• Served as an active member of committees inventing high quality solutions and participating in ways to improve quality and efficiency among the client services teams

• Worked with demanding situations in a highly visible, autonomous position while staying organized, proactive, enthusiastic and self-motivated

• Developed a comprehensive knowledge and understanding of investment products and asset management processes


kate spade

Assistant General Manager/Operations Manager

February 2002 - January 2004

 

• Managed Grant Avenue store with ten employees and over $1 million in annual sales, controlling over $2 million in inventory

• Served as the central contact for all client service and employee management, recruitment, training, and inspiration

• Improved sales and efficiency, providing creative solutions for store-level and corporate-level sales management

• Consulted on new website development, strategy & execution of multi-million dollar eCommerce & digital retail presence

• Communicated business trends in daily, weekly, and monthly reports to corporate offices and store employees

• Collaborated with central corporate teams to create promotional strategies and merchandise plans, coordinating their execution

• Visually merchandized boutique floor & windows; worked with central corporate teams on standard visual plans and schematics

• Coordinated semi-annual store inventory maintaining a less than 0.5% gap