Welcome to the Pit. Marketing isn’t a vibe right now. It’s a mosh pit out there and if you’ve never been in one, think sweaty, chaotic, loud and half the time you’re just trying not to get elbowed in the face (except currently at the marketing show it’s by another LinkedIn post about how AI will “revolutionize your workflow.”)
Read MoreEveryone wants to rank in AI search. But no one wants to do the actual brand work. Welcome to GEO, Generative Experience Optimization, where shortcuts don’t exist, and your reputation is either clear or invisible. AI won’t guess what your brand stands for, it’ll use whatever mess you’ve published to decide for itself.
Read MoreHow many times have you heard the phrase “The only constant is change”? And how many times have you rolled your eyes at it, only to realize, begrudgingly, that it’s true? (Yeah, I know, it hurts.) But here’s the thing: Change is not the enemy. Stagnation is.
Read More
