GEO is the New SEO: Why AI Search Is Forcing a Return to Brand Discipline

Everyone wants to rank in AI search. But no one wants to do the actual brand work. Welcome to GEO, Generative Experience Optimization, where shortcuts don’t exist, and your reputation is either clear or invisible. AI won’t guess what your brand stands for, it’ll use whatever mess you’ve published to decide for itself.

AI, Brand, Digital Marketing, MarketingMelissa Stefani BolinJune 5, 2025Marketing, Digital Marketing, Ai, GEO, brandComment

Preface: "Evolve Brands. Empower People. Move Forward."

How many times have you heard the phrase “The only constant is change”? And how many times have you rolled your eyes at it, only to realize, begrudgingly, that it’s true? (Yeah, I know, it hurts.) But here’s the thing: Change is not the enemy. Stagnation is.

Brand, Community, MarketingMelissa Stefani BolinOctober 20, 2024brand, MarketingComment

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