We’ve spent years making machines smarter, but the real breakthrough might be memory, not intelligence. Model Context Protocols (MCPs) give systems the ability to remember tone, track intent, and respond with context. While most of tech is chasing speed and scale, the real shift is quieter: building systems that listen.
Read MoreDigital transformation. We all know how it starts, with the promise: faster, better, smarter. We’re all told that this major initiative is going to reimagine how we work, engage, serve, and scale. And in some ways, it has. But in many companies, it’s also been a cautionary tale of too many tools, not enough strategy, and a stunning ability to make human experiences feel alienated and honestly, less human.
Read MoreYou can’t out-campaign exhaustion. You can’t performance-market your way out of emotional fatigue. And you definitely can’t build a meaningful brand with a CMO shelf life shorter than pumpkin spice latte season.
Read MoreYou didn’t even see it coming. One day, they were engaging, buying, singing your praises. The next? Radio silence. No dramatic goodbye, no scathing reviews, just a quiet fade into the arms of a brand that “gets them.” This isn’t just churn. It’s emotional attrition. And if you’re not paying attention, it could already be happening to you.
Read MoreLet’s stop pretending. We’ve seen brands trip over themselves to prove cultural relevance, until it’s no longer convenient. Until the tax break doesn’t show up, or an obnoxious corner of the internet throws a tantrum, or the CEO starts sweating bullets before earnings.
Read MoreFor years, consumer engagement strategies have been built like static frameworks with funnels, pipelines, and loyalty loops that assume people behave in predictable, linear ways. But here’s the reality: modern engagement isn’t a funnel. It’s an ecosystem.
Read MoreAnother day, another tech IPO, but this time, it’s digital health stepping back into the spotlight after a bit of a dry spell. On the surface, this looks like progress. The digital health market is alive, innovation is being funded, and companies are developing solutions that address real healthcare needs. That’s a win, right? Well, kind of.
Read MoreIn 2024, I partnered with an emerging tequila brand to craft an investment opportunity, develop a compelling brand strategy, and launch two distinct go-to-market (GTM) plans. My objective was clear, establish this brand and products as premium, disruptive players in their respective markets, driving consumer demand and brand loyalty.
Read MoreIf you’ve spent any time online lately, you’ve probably seen two dominant perspectives on AI: On one side, there are those who believe AI is on the brink of self-awareness, an oracle, a digital companion, maybe even a friend. They treat it as though it understands, cares, and thinks like a human. On the other, you have the doomsayers, convinced that AI is an existential threat, one buggy update away from upending civilization as we know it.
Read MoreOk, so unless you’re living under a rock, we all know now that Generative AI is no longer just an innovative tool, it is a fundamental driver of transformation that businesses cannot afford to ignore. Brands that integrate AI into their workflows and decision-making processes are not just improving efficiency; they are ensuring resilience in a rapidly evolving business landscape.
Read MoreHere we are, well into 2025, and the U.S. healthcare system is still in complete dysfunction. Costs are out of control, access is still a mess, and despite a decade of technological advancement, patients are stuck navigating a system that prioritizes billing codes over actual health outcomes.
Read MoreIf you’ve ever tried to get your medical records from one doctor to another, only to be told they’ll fax them over (because apparently, it’s still 1997 in healthcare), you know interoperability is a disaster. The same goes for finance. Have you ever waited days for a loan approval while banks shuffled paperwork back and forth like it was a middle school group project?
Read MoreA Category of One brand isn’t just differentiated, it’s untouchable. These brands don’t compete in a crowded space; they define the space. Think Amex, Mayo Clinic, Oatly, and Ritz-Carlton, organizations that have transcended their industries by embedding their brand into every fiber of their business.
Read MoreAh, the age-old battle: Brand Marketing vs. Performance Marketing. A rivalry as pointless as arguing whether coffee or sleep is better for productivity. (A BIG obvious LeDuh here: you need both.) Yet, I recently had a front-row seat to this tragicomedy, where yet again, two marketing leaders, one obsessed with brand, the other fixated on performance, locked horns in a never-ending debate.
Read MoreAI is everywhere, powering your Netflix recommendations, keeping spam out of your inbox, and deciding whether your credit card transaction is fraud or just a questionable wine-fueled, late-night shopping spree. But behind these smart systems are complex mathematical models, one of which is the mighty Bayesian Network.
Read MoreLet me say this as loudly as I can for the people in the back: if you’re not prioritizing your audience, you’re wasting your time and money. Period. I’ve seen it too many times, organizations charging ahead, fueled by hubris and assumptions, only to end up with a flaming pile of underperformance. You know what they skipped? Actually getting to know the people they’re trying to reach.
Read MoreThe rise of AI promised to revolutionize how we think, work, and innovate, but not all revolutions are built on equitable foundations. Enter DeepSeek, the Chinese AI platform hailed for its cutting-edge efficiency and low-cost breakthroughs (clearly the markets were shaken up yesterday with this news.)
Read MoreI currently feel like I’m seeing a move straight out of a sci-fi epic. Tech giants OpenAI, SoftBank, Oracle, Microsoft, and NVIDIA have teamed up on the $500 billion Stargate Project to transform America’s AI infrastructure. It's ambitious, audacious, and potentially transformative, but let’s face it, this is real transformative work, and this kind of collaboration is as much about navigating corporate egos and skepticism as it is about innovation.
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