Digital transformation. We all know how it starts, with the promise: faster, better, smarter. We’re all told that this major initiative is going to reimagine how we work, engage, serve, and scale. And in some ways, it has. But in many companies, it’s also been a cautionary tale of too many tools, not enough strategy, and a stunning ability to make human experiences feel alienated and honestly, less human.
Read MoreFor years, consumer engagement strategies have been built like static frameworks with funnels, pipelines, and loyalty loops that assume people behave in predictable, linear ways. But here’s the reality: modern engagement isn’t a funnel. It’s an ecosystem.
Read MoreWelcome to healthcare in 2025. Patients have finally broken free from being treated like widgets in a factory, where one-size-fits-all was the default, and the real measure of success was how many people could be pushed through the system. Today, patients are in charge—and they’re demanding healthcare that actually puts their needs front and center. Novel idea, right?
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