We’ve spent years making machines smarter, but the real breakthrough might be memory, not intelligence. Model Context Protocols (MCPs) give systems the ability to remember tone, track intent, and respond with context. While most of tech is chasing speed and scale, the real shift is quieter: building systems that listen.
Read MoreYou can’t out-campaign exhaustion. You can’t performance-market your way out of emotional fatigue. And you definitely can’t build a meaningful brand with a CMO shelf life shorter than pumpkin spice latte season.
Read MoreYou didn’t even see it coming. One day, they were engaging, buying, singing your praises. The next? Radio silence. No dramatic goodbye, no scathing reviews, just a quiet fade into the arms of a brand that “gets them.” This isn’t just churn. It’s emotional attrition. And if you’re not paying attention, it could already be happening to you.
Read MoreFor years, consumer engagement strategies have been built like static frameworks with funnels, pipelines, and loyalty loops that assume people behave in predictable, linear ways. But here’s the reality: modern engagement isn’t a funnel. It’s an ecosystem.
Read MoreIn 2024, I partnered with an emerging tequila brand to craft an investment opportunity, develop a compelling brand strategy, and launch two distinct go-to-market (GTM) plans. My objective was clear, establish this brand and products as premium, disruptive players in their respective markets, driving consumer demand and brand loyalty.
Read MoreAh, the age-old battle: Brand Marketing vs. Performance Marketing. A rivalry as pointless as arguing whether coffee or sleep is better for productivity. (A BIG obvious LeDuh here: you need both.) Yet, I recently had a front-row seat to this tragicomedy, where yet again, two marketing leaders, one obsessed with brand, the other fixated on performance, locked horns in a never-ending debate.
Read MoreHow many times have you heard the phrase “The only constant is change”? And how many times have you rolled your eyes at it, only to realize, begrudgingly, that it’s true? (Yeah, I know, it hurts.) But here’s the thing: Change is not the enemy. Stagnation is.
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