We’ve spent years making machines smarter, but the real breakthrough might be memory, not intelligence. Model Context Protocols (MCPs) give systems the ability to remember tone, track intent, and respond with context. While most of tech is chasing speed and scale, the real shift is quieter: building systems that listen.
Read MoreYou can’t out-campaign exhaustion. You can’t performance-market your way out of emotional fatigue. And you definitely can’t build a meaningful brand with a CMO shelf life shorter than pumpkin spice latte season.
Read MoreYou didn’t even see it coming. One day, they were engaging, buying, singing your praises. The next? Radio silence. No dramatic goodbye, no scathing reviews, just a quiet fade into the arms of a brand that “gets them.” This isn’t just churn. It’s emotional attrition. And if you’re not paying attention, it could already be happening to you.
Read MoreLet’s stop pretending. We’ve seen brands trip over themselves to prove cultural relevance, until it’s no longer convenient. Until the tax break doesn’t show up, or an obnoxious corner of the internet throws a tantrum, or the CEO starts sweating bullets before earnings.
Read MoreIn 2024, I partnered with an emerging tequila brand to craft an investment opportunity, develop a compelling brand strategy, and launch two distinct go-to-market (GTM) plans. My objective was clear, establish this brand and products as premium, disruptive players in their respective markets, driving consumer demand and brand loyalty.
Read MoreOk, so unless you’re living under a rock, we all know now that Generative AI is no longer just an innovative tool, it is a fundamental driver of transformation that businesses cannot afford to ignore. Brands that integrate AI into their workflows and decision-making processes are not just improving efficiency; they are ensuring resilience in a rapidly evolving business landscape.
Read MoreA Category of One brand isn’t just differentiated, it’s untouchable. These brands don’t compete in a crowded space; they define the space. Think Amex, Mayo Clinic, Oatly, and Ritz-Carlton, organizations that have transcended their industries by embedding their brand into every fiber of their business.
Read MoreAh, the age-old battle: Brand Marketing vs. Performance Marketing. A rivalry as pointless as arguing whether coffee or sleep is better for productivity. (A BIG obvious LeDuh here: you need both.) Yet, I recently had a front-row seat to this tragicomedy, where yet again, two marketing leaders, one obsessed with brand, the other fixated on performance, locked horns in a never-ending debate.
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