We asked AI to move faster. It did. Now what? The brand decks are cleaner. The launches are quicker. The landing pages basically write themselves. And yet, everything’s starting to sound… THE SAME.
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Brutal honesty: the funnel is really tired. Buyers don’t want your 32 page slide deck or your jargon-filled campaign, they want actual proof. We’re officially in the Proof-of-Concept (POC) first era of GTM, where speed, outcomes, and personalization crush fluff and flash every time.
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