We asked AI to move faster. It did. Now what? The brand decks are cleaner. The launches are quicker. The landing pages basically write themselves. And yet, everything’s starting to sound… THE SAME.
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Prompting isn’t dead, it’s just misunderstood. Welcome to the era of Context Engineering, RAG pipelines and the rise of intelligent orchestration. Let’s set the record straight: Prompting isn’t enough. Not if you want your AI to behave like it has a brain instead of regurgitating Wikipedia with confidence issues.
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