We’ve spent years making machines smarter, but the real breakthrough might be memory, not intelligence. Model Context Protocols (MCPs) give systems the ability to remember tone, track intent, and respond with context. While most of tech is chasing speed and scale, the real shift is quieter: building systems that listen.
Read MoreDigital transformation. We all know how it starts, with the promise: faster, better, smarter. We’re all told that this major initiative is going to reimagine how we work, engage, serve, and scale. And in some ways, it has. But in many companies, it’s also been a cautionary tale of too many tools, not enough strategy, and a stunning ability to make human experiences feel alienated and honestly, less human.
Read MoreYou can’t out-campaign exhaustion. You can’t performance-market your way out of emotional fatigue. And you definitely can’t build a meaningful brand with a CMO shelf life shorter than pumpkin spice latte season.
Read MoreLet’s stop pretending. We’ve seen brands trip over themselves to prove cultural relevance, until it’s no longer convenient. Until the tax break doesn’t show up, or an obnoxious corner of the internet throws a tantrum, or the CEO starts sweating bullets before earnings.
Read More
