Posts tagged Ai
AI Agents Explained: Separating the Science from the Fiction

When I saw a recent viral conversation online, claiming that “three autonomous AIs realized they were listening to each other,” I had to pause. Not because it was true, but because it was believable enough to go viral. And that’s the problem. As AI adoption accelerates, so does the confusion. And of course, this created fear for some and a false confidence for others.

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GEO is the New SEO: Why AI Search Is Forcing a Return to Brand Discipline

Everyone wants to rank in AI search. But no one wants to do the actual brand work. Welcome to GEO, Generative Experience Optimization, where shortcuts don’t exist, and your reputation is either clear or invisible. AI won’t guess what your brand stands for, it’ll use whatever mess you’ve published to decide for itself.

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It Was the Best of Times, It Was the Worst of Times: The Split Reality of Digital Transformation

Digital transformation. We all know how it starts, with the promise: faster, better, smarter. We’re all told that this major initiative is going to reimagine how we work, engage, serve, and scale. And in some ways, it has. But in many companies, it’s also been a cautionary tale of too many tools, not enough strategy, and a stunning ability to make human experiences feel alienated and honestly, less human.

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AI Is Not Your Friend. Or Your Enemy. Stop Treating It Like Either.

If you’ve spent any time online lately, you’ve probably seen two dominant perspectives on AI: On one side, there are those who believe AI is on the brink of self-awareness, an oracle, a digital companion, maybe even a friend. They treat it as though it understands, cares, and thinks like a human. On the other, you have the doomsayers, convinced that AI is an existential threat, one buggy update away from upending civilization as we know it.

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