Posts tagged Ai
We Don’t Need an AI Arms Race. We Need a Compass.

Everyone’s talking about the White House’s new AI Action Plan like it’s the moon landing. But here’s the truth: it’s less “one giant leap for mankind” and more “full-speed sprint with no map.” It’s ambitious, sure, and what’s not to love about ambition, but ambition without direction is just noise. And in the rush to dominate, we risk designing a future that forgets the user.

Read More
AI Agents Explained: Separating the Science from the Fiction

When I saw a recent viral conversation online, claiming that “three autonomous AIs realized they were listening to each other,” I had to pause. Not because it was true, but because it was believable enough to go viral. And that’s the problem. As AI adoption accelerates, so does the confusion. And of course, this created fear for some and a false confidence for others.

Read More
GEO is the New SEO: Why AI Search Is Forcing a Return to Brand Discipline

Everyone wants to rank in AI search. But no one wants to do the actual brand work. Welcome to GEO, Generative Experience Optimization, where shortcuts don’t exist, and your reputation is either clear or invisible. AI won’t guess what your brand stands for, it’ll use whatever mess you’ve published to decide for itself.

Read More
It Was the Best of Times, It Was the Worst of Times: The Split Reality of Digital Transformation

Digital transformation. We all know how it starts, with the promise: faster, better, smarter. We’re all told that this major initiative is going to reimagine how we work, engage, serve, and scale. And in some ways, it has. But in many companies, it’s also been a cautionary tale of too many tools, not enough strategy, and a stunning ability to make human experiences feel alienated and honestly, less human.

Read More
AI Is Not Your Friend. Or Your Enemy. Stop Treating It Like Either.

If you’ve spent any time online lately, you’ve probably seen two dominant perspectives on AI: On one side, there are those who believe AI is on the brink of self-awareness, an oracle, a digital companion, maybe even a friend. They treat it as though it understands, cares, and thinks like a human. On the other, you have the doomsayers, convinced that AI is an existential threat, one buggy update away from upending civilization as we know it.

Read More