You didn’t even see it coming. One day, they were engaging, buying, singing your praises. The next? Radio silence. No dramatic goodbye, no scathing reviews, just a quiet fade into the arms of a brand that “gets them.” This isn’t just churn. It’s emotional attrition. And if you’re not paying attention, it could already be happening to you.
Read MoreWelcome to healthcare in 2025. Patients have finally broken free from being treated like widgets in a factory, where one-size-fits-all was the default, and the real measure of success was how many people could be pushed through the system. Today, patients are in charge—and they’re demanding healthcare that actually puts their needs front and center. Novel idea, right?
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