Leading a modern team isn’t about pushing levers; it’s about guiding interconnected parts in a shared ecosystem. In startup teams, agility is the name of the game, while incumbent teams lean on deep-rooted expertise. Together, they’re a force to be reckoned with—if they can find harmony within a shared purpose.
Read MoreAs we look back on healthcare's digital transformation journey in 2024, it’s clear we’ve seen leaps, missed a few steps, and uncovered even more areas for growth. The past year has proven the power of digital-first approaches, while also reminding us of the roadblocks still ahead.
Read MoreWelcome to healthcare in 2025. Patients have finally broken free from being treated like widgets in a factory, where one-size-fits-all was the default, and the real measure of success was how many people could be pushed through the system. Today, patients are in charge—and they’re demanding healthcare that actually puts their needs front and center. Novel idea, right?
Read MoreIn today’s brand jungle, the real MVPs are the ones who understand that people don’t just want a product—they want a connection, a story that feels real. Let’s be honest: everyone is tired of slick ads that sound like they were cooked up in a boardroom.
Read MoreIf design thinking is about breaking down silos and getting everyone together to build solutions, then the remote world has added a new twist: How do you get people to co-create when “together” means someone’s in Tokyo, someone else is in Toronto, and your project manager is dialing in from the depths of Utah?
Read MoreHow many times have you heard the phrase “The only constant is change”? And how many times have you rolled your eyes at it, only to realize, begrudgingly, that it’s true? (Yeah, I know, it hurts.) But here’s the thing: Change is not the enemy. Stagnation is.
Read MoreIt’s funny how a tagline—a handful of words—can encapsulate years of blood, sweat, and (occasionally) tears. For me, Evolve Brands. Empower People. Move Forward. is more than just a clever slogan. It’s the culmination of experiences that didn’t fully crystallize until I had some solid leadership under my belt. And, let’s be honest, a few stumbles along the way.
Read MoreLet’s be blunt: If your brand isn’t evolving, it’s on life support. You may not see the warning signs yet, but the world around you is shifting faster than you think, and brands that cling to the past quickly fade into irrelevance. That’s the reality of the marketplace we’re living in.
Read MoreHere’s a fact: Your audience is talking, but are you really listening? Not just to what they say, but to what they do, how they interact with your brand, and where they’re headed next? In today’s fast-evolving landscape, if you’re not in tune with your audience’s needs and behaviors, you’re setting yourself up for irrelevance.
Read MoreEmpowerment. It’s one of those words that gets tossed around in leadership circles like confetti. But what does it actually mean to empower the people you lead? Is it giving them more responsibility? More freedom? More pats on the back? (Spoiler: it’s not just about giving high-fives, though those are nice too.)
Read MoreEmpowerment. It’s one of those words that sounds great in theory, but can get really messy in practice. As leaders, we love the idea of empowering our teams—until something goes wrong. And trust me, things will go wrong. Projects get derailed, mistakes are made, and you might even start wondering if empowering people is worth the chaos it sometimes brings.
Read MoreMistakes. They’re unavoidable, uncomfortable, and often downright frustrating. But here’s the real kicker—mistakes are also one of the most powerful tools for growth, if you know how to use them. This is where the concept of "failing forward" comes in. It’s not about avoiding failure, but about embracing it, learning from it, and using it to push yourself—and your team—further.
Read MoreResilience—it’s one of those traits that’s easy to talk about but much harder to live out when things get tough. As leaders, we’re expected to stay strong, push through adversity, and keep things moving no matter what.
Read MoreTrust. It’s the foundation of any successful relationship, whether personal or professional. But when it comes to leadership, trust is more than just a “nice to have”—it’s essential. Without it, teams falter, innovation stalls, and progress slows to a crawl.
Read MoreHere’s a reality check: brand evolution isn’t something you can set and forget. It’s not like hitting a milestone and declaring victory. It’s a process, a continuous cycle that requires you to stay on your toes and keep adapting to the ever-changing market, audience preferences, and cultural shifts. In fact, brand evolution never really stops.
Read MoreHere we are—the final chapter of this series. If you’ve made it this far, you’ve probably realized something important: this tagline, Evolve Brands. Empower People. Move Forward., isn’t just a catchy phrase. It’s a mindset, a philosophy, and a roadmap for how to lead, grow, and drive your brand into the future.
Read MoreProduct marketing—it’s a phrase we can’t seem to escape. Everyone’s talking about it like it’s a brand-new innovation. Yet, we’ve been marketing products and services for, what? A century, at least. So why all the fuss about “product marketing” today? Is it just a shiny buzzword we’ve slapped onto old-school practices, or is there really something new under the sun? And more importantly, where is this all going?
Read MoreIn today’s business world, there’s a mantra that seems to echo from boardrooms to investor meetings: growth, growth, growth. For many, it’s become the holy grail, with companies chasing revenue expansion like it’s the only path to success. But let’s be real…
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