A Category of One brand isn’t just differentiated, it’s untouchable. These brands don’t compete in a crowded space; they define the space. Think Amex, Mayo Clinic, Oatly, and Ritz-Carlton, organizations that have transcended their industries by embedding their brand into every fiber of their business.
Read MoreAh, the age-old battle: Brand Marketing vs. Performance Marketing. A rivalry as pointless as arguing whether coffee or sleep is better for productivity. (A BIG obvious LeDuh here: you need both.) Yet, I recently had a front-row seat to this tragicomedy, where yet again, two marketing leaders, one obsessed with brand, the other fixated on performance, locked horns in a never-ending debate.
Read MoreAI is everywhere, powering your Netflix recommendations, keeping spam out of your inbox, and deciding whether your credit card transaction is fraud or just a questionable wine-fueled, late-night shopping spree. But behind these smart systems are complex mathematical models, one of which is the mighty Bayesian Network.
Read MoreLet me say this as loudly as I can for the people in the back: if you’re not prioritizing your audience, you’re wasting your time and money. Period. I’ve seen it too many times, organizations charging ahead, fueled by hubris and assumptions, only to end up with a flaming pile of underperformance. You know what they skipped? Actually getting to know the people they’re trying to reach.
Read MoreThe rise of AI promised to revolutionize how we think, work, and innovate, but not all revolutions are built on equitable foundations. Enter DeepSeek, the Chinese AI platform hailed for its cutting-edge efficiency and low-cost breakthroughs (clearly the markets were shaken up yesterday with this news.)
Read MoreI currently feel like I’m seeing a move straight out of a sci-fi epic. Tech giants OpenAI, SoftBank, Oracle, Microsoft, and NVIDIA have teamed up on the $500 billion Stargate Project to transform America’s AI infrastructure. It's ambitious, audacious, and potentially transformative, but let’s face it, this is real transformative work, and this kind of collaboration is as much about navigating corporate egos and skepticism as it is about innovation.
Read MoreToday brings the dawn of a new political chapter in the United States, and with it, an opportunity to reimagine the systems that shape our lives, starting with healthcare. As the new administration assumes power, one question looms large: will we finally confront the systemic failures that have left our healthcare system reactive, inequitable, and profit-driven?
Read MoreAs we grapple with gender biases in artificial intelligence (AI), Pearson’s legacy challenges us to confront these inequities. His foundational work in statistics powers many of the algorithms used in AI, yet these same systems perpetuate biases he fought to dismantle. Tackling bias in AI becomes not just a technical challenge, but a way to honor Pearson’s commitment to equity.
Read More“Nothing is more essential to the life of every single American than clean air, pure food, and safe drinking water.” These words, spoken by President Gerald R. Ford in 1974 as he signed the landmark Safe Drinking Water Act, still resonates powerfully today, exactly fifty years later. Yet the promise of that legislation is now at risk of being undermined by policies that favor short-term economic gains over long-term public health and sustainability.
Read MoreOver the past few years, marketing circles have been buzzing with a bold claim: “SEO is dead”. Cue the dramatic gasps. The evidence? AI-generated responses are stealing clicks, TikTok is the new Google for Gen Z, and search click-through rates are plummeting faster than my patience with cookie pop-ups. But here’s the thing: SEO isn’t dead, it’s had a glow-up.
Read MoreThe Trusted Exchange Framework and Common Agreement (TEFCA) has been heralded as a major step forward in healthcare interoperability, promising seamless data exchange between networks. While it tackles the technical barriers to data-sharing, it leaves a critical issue unresolved: who owns the data?
Read MoreTechnology has always been the favorite target of skeptics. They balked at the steam engine, mocked the Wright brothers, sneered at typewriters, and let’s not forget the internet 1.0, critics were practically lining up to declare it a failure.
Read MoreLet’s talk about two of the most overused buzzwords in healthcare: “patient empowerment” and “patient engagement.” These terms are tossed around boardrooms and strategy decks as if they're the holy grail of healthcare innovation. And yet, most organizations fail to grasp what they actually mean, or worse, how to deliver on them.
Read MoreAI has become the tech industry’s shiny new toy, drawing billions of dollars into projects that are often more hype than substance. Chatbots, sentiment analysis, emotion recognition—these flashy applications are flooding the market, grabbing investor attention. But as the AI dollars pile up in pursuit of trendy tech, we’re left to ask: are we funding the right things? Or are we ignoring real-world problems that AI could actually help solve?
Read MoreNo, I don’t work for a private equity firm, a VC, or some other investment group, but I’m no fool—and if you use a bit of critical thinking and do some research, you can spot the trends too. With AI, the promise and potential feel limitless—but so does the hype. As an investor, you’re caught in a whirlwind of AI startups, each one claiming to be more “transformative” than the last.
Read MoreArtificial Intelligence is reshaping healthcare in ways we could barely imagine a decade ago. From predictive diagnostics to personalized treatment plans, the possibilities seem endless. But let's be real: if we don’t keep ethics at the forefront, we risk creating a healthcare system that serves profits over people. The goal isn’t just to make healthcare faster or shinier; it’s to make it better for the people who actually need it — the patients.
Read MoreLet’s get serious about what’s happening in digital transformation and disruptive innovation—communication has become a powerful force, driving not just brand reputation, but also trust, transparency, and even bottom-line growth.
Read MoreThe future of marketing? It’s not magic; it’s just brands finally catching up with what people want.
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